Live Fierce

Embrace the power to take charge of your own well-being. Start calling the shots that improve your mental and physical well-being.

fierce young woman looking into camera
The hero in each of us lives fierce, taking control of our well-being. Swap challenge for opportunity and claim what is possible, starting now.

Live Fierce logo

Eat Smart

Healthy eating starts with healthy food choices. You don't need to be a chef to create nutritious, heart-healthy meals your family will love.

Start here:

Nutrition Basics

Cooking Skills

Tasty Recipes


Refresh your browser to choose another way to find your fierce.

Move More

A good starting goal is at least 150 minutes a week, but if you don't want to sweat the numbers, just move more!

Find forms of exercise you like and will stick with, and build more opportunities to be active into your routine.

Start here:

Try on-Demand free at-home workout videos

Fit in the 10-minute workout

Move more anytime, anywhere


Refresh your browser to choose another way to find your fierce.

Be Well

Along with eating right and being active, real health includes getting enough sleep, practicing mindfulness, managing stress, keeping mind and body fit, connecting socially, and more.

Start here:

Learn ways to manage stress

Sleep better

Learn more about mental health and well-being


Refresh your browser to choose another way to find your fierce.

We get it. 2020 was one big crisis after another.

Anxiety and depression are connected to heart health but also define the new normal for too many of us.

We want to help you turn the page and seize your power in 2021.

Start by joining the Healthy for Good movement.

We’ll help keep you on track with tasty recipes, shareable tips, videos and hacks.

  • Science-based information
  • You-based motivation

Sign up now

Refresh your browser to choose another way to find your fierce.

2021 abstract

Take Back Your Power in 2021

Power 21 wellness kickstart
Power 21 wellness kickstart


Your 21-Day Wellness Kickstart to 2021

Kick off the new year by taking charge of your heart health with AHA’s Power21.

Starting January 7, we’ll text a daily inspiration to help you live heart healthier and empower others to do the same. 

From walking for 15 minutes with a companion to learning about high blood pressure, these 21 days of simple actions will move you toward a happier, healthier new year for you, your family and your community.

Take Action for a Heart Healthier New Year

Your fiercely passionate support is at the heart of all we do. Together, we’re protecting families, empowering communities and changing the way we fight heart disease and stroke in the era of COVID-19.

Don’t miss the opportunity for your own fresh start! Donate in honor or memory of a loved one and join us in breaking down barriers and inspiring all the hearts you love to live happier and healthier in the new year and beyond.

Give today

Live Fierce

Find your fierce. Make a change. Swap challenge for opportunity. Feel better. Rise above. Live Fierce.


Every Shop Heart purchase supports the fight to end heart disease and stroke.

Shop Heart Live Fierce clothing